CONSCIOUS TOURISM

Ethical, Responsible, and Sustainable Tourism

We believe that ethical, responsible, and sustainable tourism is an attitude — a way of life that requires a shared commitment from everyone involved. From our local operators and travel agencies to local communities and official institutions. And at the heart of it all: the traveler is the key pillar.

We aim to raise awareness among travelers about quality tourism, which means offering a complete experience with the least possible negative impact on the environment. It’s about treating the places we visit with great care, understanding the social realities of each destination, and speaking out against practices that prioritize profit without considering biodiversity or the local economy.

We don't just offer experiences — we promote a commitment to the people of the destinations we visit, and to their natural, cultural, and historical heritage. Help us support a tourism model that benefits and respects everyone, with the goal of improving the places we travel to, and enriching both society and the planet.

Smart Travel Planet Philosophy

We connect tourism destinations with key markets in a sustainable way.

OUR COMMITMENTS

We are committed to protecting the environment. Our main areas of focus include: local communities and economies, children and women, and biodiversity conservation.

The most effective way to create a better world is by being proactive. Together with our local partners, we support and promote initiatives that protect communities and nature.

PROJECTS & ACTIONS

BE AN ETHICAL TRAVELER

It’s possible to travel in comfort while making a positive impact on the places you visit. Help us contribute to a more responsible and sustainable form of tourism.

In Collaboration With

Aethnic – Responsible Tourism

Aethnic is a non-profit organization committed to promoting responsible and sustainable tourism. It works to raise awareness among travelers through travel professionals, supporting education and cooperation to foster a more sustainable tourism model.

Spanish Association for Responsible Tourism

We are proud members of the Spanish Association for Responsible, Safe, and Sustainable Tourism. This organization was born from the reflection and commitment of a group of Spanish tourism professionals with a shared goal: to rethink tourism development models in a way that contributes to a more conscious, committed, and responsible industry. The association advocates for designing more respectful and inclusive tourism models that benefit local communities.

FAADA

We are part of the project Responsible Tourism with Animals, an initiative by the FAADA Foundation. It aims to highlight the issues surrounding the use of animals in the tourism sector and the link between these practices and the extinction of endangered species. Our goal is to offer ethical alternatives to travelers and professionals in the industry who are committed to more respectful tourism practices.

The Switchers

The Switchers is a Euro-Mediterranean community of entrepreneurs and organizations committed to sustainability, promoting innovative and responsible business models in key sectors such as tourism, waste management, energy efficiency, and organic production. Through its platform, it connects inspiring projects that generate a positive impact on their communities and the environment, offering resources, training, and visibility to initiatives aligned with the green and circular economy. Its approach highlights ethical entrepreneurship as a key driver of transformation in the Mediterranean region.